The research and development (R&D) is a creative activity which has been done systematically to add to the existing knowledge and use this knowledge to new inventions.
Present-day R&D is a core part of the modern business world. Research and development has great importance in business as the level of competition, production processes and methods increase rapidly.
The activities that are classified as R&D differ from company to company, but there are two primary models. In one model, the primary function of an R&D group is to develop new products; in the other model, the primary function of an R&D group is to discover and create new knowledge about scientific and technological topics for the purpose of uncovering and enabling development of valuable new products, processes, and services. R&D department of Control Afzar have activity in both sides. We are trying to play important role in development yield of company’s products, besides we assessment and supply the requirements of industry society. In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers, so in general engineers /personnel of Control Afzar’s company have developed the R&D department with the first model and with the use of scientists and industry knowledge could keep on their activities.
System driven by marketing is one that puts the customer needs first, and only produces goods that are known to sell. Market research is carried out, which establishes what is needed. If the development is technology driven then R&D is directed toward developing products that market research indicates will meet an unmet need. Generally such firms prosper only in markets whose customers have extreme needs. Research has shown that firms with a persistent R&D strategy outperform those with an irregular or no R&D investment program.